Digital signage can be a strategic tool for your business.
In several online family entertainment forums lately, I’ve seen questions from operators about how best to leverage monitors and display signage.
Some advice they received was to load up images onto a USB thumb drive and plug them into the TVs and “set it and forget it.” The issue with using an approach such as this means often that keeping the content fresh also gets forgotten, which means the business could lose the revenue-boosting potential of these displays.
When you use a digital signage system, like CenterEdge’s Digital Signage, the system works in tandem with your point of sale. This enables you to keep the content, specifically pricing, fresh. Today, we’re sharing the tips from one of our most popular posts with tips to help you reap all the benefits of using your CenterEdge Digital Signage.
No. 1: Make dynamic menu boards.
Your displays should work for you strategically, and that means you may want different content in different areas of your facility. One of the key ways is through the use of dynamic menu boards. At Admissions, display attractions, and packages. At Party Central, display party packages and bonus offers. At the quick-serve cafe, depict engaging product images, combos, daily drink specials, or any combination.
What’s great about using signage to create dynamic menu boards is that pricing is automatically updated on your boards when it’s updated in your software. This means that if you’re offering $5 margaritas for Taco Tuesday, and you’ve set the special price for that item in your software, they’ll appear on your menu board accurately, just like they do at the point of sale.
No. 2: Depict attractive specials and videos.
A picture is worth a thousand words. Upload images or videos to market featured menu items, a new specialty dessert, to showcase the fun of your birthday parties, memberships, or any other item you’d like to highlight. You can even use signage to call your guests to action. Want everyone using a unique hashtag or sharing their Tik Tok videos in your facility? Want guests to scan a QR code to buy a gift card promo or product combo?
In-store signage is a great way to encourage guests to engage with your business in new ways. One or more images or videos can be set to loop so that guests throughout the day are seeing your important messages at the right time. If you don’t have video but want to create movement, you can even zoom or fade static images to create just enough movement to catch your eye without the effort of producing a video.
No. 3: Display attraction capacity.
Many facilities choose to display the number of remaining admission or attraction tickets for a given day in their online store. This allows guests more control over when they visit your facility. This also can be a useful tool to have onsite in your digital signage. Linked with your capacity management module, this can automatically update as tickets are sold into your various timed-sessions.
No 4: Welcome groups or birthday parties.
Another great use of signage is to display personal messages to groups and birthday parties. Wish happy birthday to all incoming parties, display birthday children’s names outside party rooms, or even post a welcome message to a corporate group or teen party. In fact, Party pro, Frank Price, is always stressing the importance of delivering a unique and exclusive experience for teen parties. Perhaps you give a teen’s party room a unique dance club name to elevate the experience.
You could even sell screen time to groups, allowing them to send videos or slideshows in advance to be programmed on multiple screens in your facilities. This could be attractive to groups during a full or partial facility buyout where they’d want their content to be shown simultaneously across all the screens in the facility, at the bowling lanes, or around the skating area, for example.
No 5: Advertise other local businesses.
Many facilities partner with other local businesses to provide ad space on digital signage boards. Local sports groups, charity organizations, and small businesses will often pay to promote their ads on your signage for a period of time.
Implementing just one approach inside your facility could help boost passive revenue. How are you using digital signage in your facility? Interested in learning more about CenterEdge’s Digital Signage module? Reach out to us at firstname.lastname@example.org.
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