Ask yourself these questions to determine the right credit card processing model for your business.

Unless you’ve somehow never purchased anything in your life, you know that how a business manages taking payments can be a make-or-break customer service experience. You’re probably also no stranger to the benefits of choosing a payment processor that’s fully integrated with your point of sale. But when you have various pricing models to choose from, how do you know which one is right for your business?

With various pricing models available, it’s essential to understand your options to make an informed decision. To help you do that, read on as we look into two key pricing models, both available through CenterEdge Payments, Interchange Plus and Dual Pricing.

What is the difference between Interchange Plus and Dual Pricing? 

Interchange plus pricing is a pricing model where businesses pay a fixed markup over the actual interchange fees set by card brands like Visa, Mastercard, Discover, and American Express. The CenterEdge Interchange Plus pricing program offers a simple pricing structure without unnecessary surcharges or rate creep, ensuring that you receive consistent and transparent pricing with minimal monthly fees. In a Dual Pricing approach, you’re able to pass those fees onto the guests who choose to pay with a card; helping you offset processing fees by charging an elevated card price to guests who choose to pay with a card.

How to decide the program that’s right for you

To determine whether interchange plus or credit card dual pricing is right for you, consider whether you want to absorb all the costs of processing cards or pass those fees onto guests.

Interchange Plus with CenterEdge Payments

If you choose to go with an Interchange Plus program and absorb all of the costs, consider choosing a partner that has your best interests at heart. For example, CenterEdge’s Interchange Plus program is designed for operators like you with specialized service and support needs. You benefit from clear, easy-to-understand pricing without hidden fees. Our team ensures transparent rates with minimal monthly charges, so you always know what to expect. Plus, you’ll enjoy competitive pricing and custom evaluations to maximize savings.

Dual Pricing with CenterEdge Payments

If you want to prevent raising your prices to offset costs while offering transparency and choice to your guests, a Dual Pricing program might be best for your business – but only when implemented with a partner that has a fully vetted solution that adheres to the appropriate guidelines set forth by the card brands. Dual Pricing through CenterEdge Payments allows you to maintain transparency and profitability simultaneously. CenterEdge will provide clear signage, talking points, and a dedicated onboarding specialist to help you implement Dual Pricing the right way from the start. Cash pricing and elevated card pricing are displayed side-by-side on customer pin pads so that you empower guests to choose the payment method they prefer.

What about the costs of switching?

In the long term, it’s easy to see how the right pricing program can work for your business, but in the short term, it can seem like a difficult and expensive undertaking. But it doesn’t have to be. 

The right credit card processing solution can significantly simplify your operations by providing dedicated specialists who truly understand your needs and are readily available when you need them most during onboarding and beyond. With CenterEdge, you’re not just getting a payment processor; you’re gaining access to a team of experts you already know and work with on the software side.

Additionally, CenterEdge offers flexible equipment funding options, helping you minimize the upfront costs of switching. You’ll have several accessible payment programs to help you spread the costs and manage cash flow during off-season periods when needed.

No matter which pricing strategy you decide to employ, you don’t have to do it alone. Our highly trained CenterEdge Payments team can help you explore your options and determine the best fit for your business. To learn more, contact us today at cepayments@centeredgesoftware.com.

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