7 Ways to Improve Your FEC Guest’s Journey

When guests decide to visit your facility, they’ll be judging your experience every step of the way. The best venues offer a seamless flow, from booking to welcome to come back and see us again. An integrated software solution can help you offer smooth sailing from start to finish, leaving happy guests in your wake. Read on for seven ways your software should help you deliver an exceptional experience at every stage of your guests’ journey.

No. 1: Simplify Purchases Online and Onsite.

Your guest experience often begins long before they arrive at your facility. Your website should provide an easy way for guests to learn about your attractions and offerings, make purchases, and complete online waivers. A solution like Advantage Sales streamlines the initial purchase, regardless of whether it’s done onsite or instore.

Online, guests can purchase everything from tickets and individual day passes, all the way to membership, events, and even gift cards. Clear interfaces and quick processing mean guests spend less time at the counter and more time enjoying the experience once they arrive onsite. Onsite sales are easy interactions where team members can be equipped to serve up wow moments with engaging and enticing upsells. Transactions can be conducted at admissions desks, pop-up stations, or even by team members meeting guests where they are with the help of CenterEdge Hybrid Tablets.

No. 2: Set and Manage Event Expectations Clearly.

For birthday parties and group events, clarity is key. But with so many events, it’s easy to let small details slip through the cracks. The best software solutions make event planning and detail management simple. As an example, Advantage Events ensures everyone’s on the same page with customizable confirmation emails, automated tasks and reminders, and real-time communication to minimize confusion and maximize satisfaction. Plus, the use of CenterEdge’s native cascading scheduling feature makes allocating rooms, F&B, and attractions seamless. Guests appreciate knowing exactly what to expect, and staff can deliver a flawless event without last-minute scrambling. A great events booking platform lets you automate what you can so you can focus on what matters most: delivering exceptional events.

No. 3: Make Check-In Easy.

Nobody likes a long, drawn-out check-in process. By offering online purchases and waiver completion, you can eliminate the hassle of queuing when guests arrive. Also, you should have the freedom to manage your guest flow in the way you see fit. Turnstiles, guest counters, ticket scanners, and even mobile point-of-sale stations allow you to manage guest access to your facility in a way that makes sense for your business. These tools can help guests move quickly from the entrance to the attractions, minimizing wait times and maximizing enjoyment of attractions, games, and experiences.

No. 4: Remove Wait Time in Dining.

Hungry guests are impatient guests, and that’s a recipe for disaster. Solutions like Mobile Food Ordering eliminate wait time and empower guests to browse menus, place orders, and pay directly from their phones. Notifications alert them when their food is ready, allowing them to come back to retrieve orders at just the right time.

No. 5: Improve Check-Out Time.

One area where your guest experience can take a hit is in payment processes. Guests want to be able to make payments quickly and securely. Our clients tell us that Click to Pay changes the game when taking deposits and final payment for events.

Onsite in your dining venues, solutions like Click to Pay help you turn tables faster and streamline labor by allowing guests to pay dining checks right from their seats with options to pay at the table. Servers can drop checks and move on to assist other tables, placing control of the checkout process into your guests’ hands.

No. 6: Allow Choice of Payment Methods.

Guests appreciate flexibility when paying for orders. Some prefer to use their credit cards, while others would prefer to receive a discount when paying cash. Dual Pricing programs allow you to offer transparency and options by presenting guests with two prices when paying at your facility: a standard price and a discounted cash price. This approach, of course, allows guests to see exactly how much they’ll pay with both options so they can make the best decision for themselves while also helping offset processing costs for credit card payments.

No. 7: Provide Enticing Offers To Keep Them Coming Back.

Building loyalty is crucial for long-term success, and that starts with data. Your CenterEdge reports provide insights to guests’ demographics, visits, and spending. Any of this data can be pushed into various marketing platforms to allow for the creation and distribution of targeted promotions and personalized offers. By rewarding repeat guests and incentivizing future visits, you foster a sense of connection and encourage ongoing engagement.

In essence, crafting an exceptional guest experience is about more than just what happens onsite; it’s about orchestrating a seamless journey. CenterEdge’s suite of software solutions empowers you to do precisely that, addressing every touchpoint from initial purchase to final farewell, and beyond. Contact us today to learn how CenterEdge can help you improve your guest journey today.