Wise use of your point-of-sale software is essential in the quest for driving revenue.
You already know that your point of sale (POS) software is essential for operating your entertainment or amusement facility. The right POS software can help you manage inventory, process transactions, and the best help you gather valuable guest data. But are you maximizing the potential of this powerful tool to increase revenue in every area of your business?
Read on for five ways to use your POS software to increase revenue.
No. 1: Use Your Data Wisely
One of the most valuable features of a POS system is its ability to collect and analyze data about your guests’ behavior. You can use this data to create targeted marketing campaigns, adjust pricing, and improve inventory management. You can identify which products are selling well by analyzing sales trends and adjusting your marketing strategies accordingly.
Effective marketing is about getting the right message to the right audience at the right time. With your CenterEdge reports, you can access visit and spending behaviors that give insights into what might be meaningful for those guests. For example, you might:
- Push data to a promotional marketing platform like Hownd that can send targeted offers to past guests and nearby consumers through multiple digital marketing channels.
- Set up automatic emails or messages thanking recent visitors and inviting them back with a limited-time special offer.
- Craft automated birthday offer emails to guests or parents with upcoming birthdays
- Host a VIP event for guests who have visited your facility 4 or more times in the last 12 months and/or have spent $500 or more.
- Or pretty much any type of offer you can think of, your data can help you achieve it.
With the creative use of data, the possibilities for unique marketing potential are virtually limitless. But they all hinge on your ability to collect that data consistently and accurately. You can automatically collect guest data through the use of integrated liability waivers, free guest wifi, memberships, and other guest loyalty programs.
No. 2: Implement guest Loyalty Programs
Loyalty programs aren’t just a great way to keep guests coming back for more. They’re a consistent way to link a guest’s identity to their transactions. A guest loyalty program integrated into your POS software allows you to seamlessly track purchases and visits so you can offer rewards for frequent visits. Guests love loyalty programs because they feel rewarded for buying from you, and your business reaps the rewards of happy guests buying more.
You can build a loyalty program that offers a discount on a future purchase after a certain number of visits or give guests points for every dollar they spend. These points can then be redeemed for free merchandise, food and beverage, or other discounts. For more on guest loyalty, check out this guide.
No. 3: Use Modifiers for Suggestive Selling
Modifiers can help your front-line team increase revenue consistently, without putting pressure on your guests, by prompting staff at the point of sale to suggest relevant items at the time of purchase For example, if a guest is buying an all-day pass, create a modifier that prompts your team member to offer a souvenir cup when buying a soft drink or to join a monthly membership for only $5 more (or less). This can be a great way to increase the value of each transaction and encourage guests to try new offerings.
No. 4: Hold Strategic Staff Competitions
Motivating your staff to sell more can be challenging, but it can also be a great way to increase revenue. Consider holding a competition to see who can sell the most of a certain product, who achieves the highest sales on a shift, or who reaches a certain sales target first.
Use your CenterEdge Sales By Employee reports or the Employees Tab of your CenterEdge Business Intelligence Dashboard to measure success and ensure fair and data-driven competition. The winner could receive a bonus or a prize, or you could reward everyone a certain amount for selling a chosen offer, all of which helps motivate them to win big for themselves and your business.
No. 5: Manage Events Intentionally
You’re probably no stranger to the power of rebooking past events. But did you know that you can systematize messaging to past event holders to send automatic emails right from your Advantage Groups Module?
Automatic messaging allows you to send emails from your software at specific date intervals before or after an event, such as sending an email 180 days after an event to ask if the guest is ready to plan their next outing, or 300 days after a birthday party with birthday well wishes, with an invitation to plan their upcoming birthday party.
In addition to the automatic messaging capabilities from your software, remember that you have the data you need for your sales team to make personalized sales efforts as well. Event reports give you insights into past event details, budgets, and other event notes, if any.
Bottom line, a good POS system can do more than just process transactions. It can be a valuable tool for increasing revenue and building guest loyalty. By using your data wisely and implementing some intentional processes, you can easily increase your revenue and grow your business.
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