Sherry Howell, Brand Engagement Director at CenterEdge Software, will speak at LaserTAG360 on Wednesday, May 9 at 10:55 a.m.

Sherry’s presentation, “Customer Friction Costs You Money!” will discuss the situations where customer friction tends to happen, how to identify it and practical steps to avoid it.

“Guest satisfaction is often easier said than done. And with so much variety in entertainment options available to today’s consumers, many FECs still manage to miss the mark at making visitors smile. I hope to transform the simple tactic of guest retention into an in-depth discussion of how to avoid friction and maintain those guest relationships for the long-term,” said Sherry. “The outcome? Happier guests that are more likely return … and a more fruitful bottom line for FECs. It’s a total win-win.”

LaserTAG360 is the premier laser tag education program, bringing together experts to educate attendees on how to maintain or open a new laser tag facility with ease.

About CenterEdge Software

CenterEdge is serious software for a fun business, offering the same kinds of features demanded by large-scale entertainment destinations in a package that is affordable and user-friendly enough for entertainment, amusement and adventure businesses of just about any size. CenterEdge Software has been enabling the easier and more effective operation of nationwide family entertainment centers, trampoline parks, water parks, museums, large-scale amusement parks and more since 2004.

For more information, visit the company at or follow CenterEdge on LinkedIn, Twitter or Facebook.

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