Park World Magazine featured CenterEdge Brand Engagement Director, Sherry Howell, in an article about the impact technology has on access control in amusement parks and visitor attractions.

“While membership cards and RFID bands may seem like a heavy upfront cost, the data they capture on the backend is essential to your park’s success. With reporting and analytics, operators can analyze guest activity and spending habits to gather insights and make informed decisions to improve their business’ performance,” said Sherry.

Read the full article here.

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