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Topic: Marketing Tips

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7 Tips for Getting User-Generated Content in Your FEC

User-generated content can create brand awareness, build trust, and help you engage with your audience - with less of the…

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5 Tips to Smart Social Media Marketing

Before you set up your social accounts and get to hashtagging, it’s important to have a plan.  Social media marketing is one of the most common means of marketing today, and there is an overwhelming…

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Rethinking Your Facility Management Approach: Smart Marketing

It’s unlikely that you will have a bottomless marketing budget to dip into when you are in the early stages of welcoming guests back.  What is likley, however, is that you'll need to rethink your…

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3 Unique Amusement Marketing Messages You Should Try

In advance of our upcoming client user conference Edge 2020, we’ve been hard at work planning sessions and logistics. While ordering event lanyards and badges, I received one of the best marketing messages from a…

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5 Surprising Lessons Learned from a Visit to Disney’s Hollywood Studios

And they may not be what you think. I recently had the opportunity to visit Disney’s Hollywood Studios. It’s always a great time to experience and be reminded of how the industry masters continue to…

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7 Do’s and Don’ts of Sales Management

After working with sales teams for over six years, one of the struggles I hear about most is that sales team members don’t feel valued or supported by management.

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How to Align Marketing with Operations to Create a Better Guest Experience

For many FECs, one issue close to everyone’s mind remains how to bridge the gap between sales and marketing and operations. In many businesses, these three departments (or job functions) couldn’t be further apart. The…

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5 Up-To-Date Rules of Email Marketing Engagement

Inbound and content marketing strategy is a practice that requires the perfect cocktail of art and science – and it’s always changing. But what hasn’t changed is that your consumer desires relevant, personalized content and…

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CenterEdge Pro Tip: Create Special Sale Items With Hidden Webstore Links

Offer special sales and pre-purchase opportunities to fundraiser groups, VIPS or group events with hidden webstore links that you can add to any digital marketing effort or campaign. Today’s CenterEdge Pro Tip from Director of…

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Free FEC Sales and Marketing Checklist

Are you doing all you can at your FEC to maximize your bottom line? Get guests to come in and keep them coming back for more with a solid sales process and a toolbox full…

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